Adriana Iordan, head of product at Avangate, explores how e-commerce software can help startups to remain competitive and grow.

Avangate has appointed Gregor Morela as its new Chief Financial Officer.

Avangate today released its 2016 yearly benchmark report on Digital Commerce Trends in Software and Online Services Sales, revealing how consumers of software, SaaS, and online services are in the know, placing security and convenience at the fore of their priorities.

Digital commerce has become a major part of the customer experience, one that involves a growing ecosystem of technologies, vendors and services. This report evaluates 21 providers of digital commerce platforms, including Avangate.

Romania has long been a hotbed for tech companies outsourcing contact centers, software development and even research and development. [...]

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. [...]

Affiliate recruitment is a very important part of the development of an affiliate program. Here are seven simple tips that you can use to recruit affiliates directly. [...]

The customer experience process is rapidly changing. For brands, getting the customer to return again is not new, whether through incentivisation or simple brand loyalty. [...]

I was at a recent event where the stat was cited that 56% of B2B buying will be online by 2017. [...]

The synergy between wearables and mobile payments is strong. Nearly 40 percent of people who are highly likely to buy wearables in the coming year say they want it to come with mobile wallet functionality. [...]

Buyer personas have become an essential tool to help marketers better understand their customers. But what exactly is a buyer persona? [...]

If addressed early, start-ups can rely on their commerce platform to scale the business faster and reap the rewards of being able to sell anywhere in the world. [...]