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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Customer Success Stories
Workshare - Leading Provider of Secure Enterprise File Sharing and Collaboration Applications
10% Revenue Uplift. Boost in Efficiency and Conversion
"The Avangate platform is user friendly and has enabled us to simplify pricing, and improve customer service. With Avangate we have a partner that works at our pace and understands our needs," Anthony Foy, CEO, Workshare.
Eleanor O'Neill Director of Commercial Operations, Workshare
"We are thrilled with the results of Avangate’s Conversion Optimization Service and have extended the service to continue increasing our conversion rateand revenue. This project is clearly aligned with our strategy to constantly improve customer experience, simplifying online B2B purchases," Eleanor O'Neill, Director Commercial Operations, Workshare.
Workshare is a leading provider of secure enterprise collaboration applications. Workshare allows individuals to easily create, share and manage high-value content anywhere, on any device. Workshare makes collaborating with clients, partners and others easy by enabling content owners to accurately track and compare changes from contributors simultaneously. Workshare also reduces the commercial risk posed by inadvertently sharing confidential or sensitive documents. More than 1.8 million professionals in 70 countries use Workshare’s awardwinning desktop, mobile, tablet, and online applications.
Learn more on http://www.workshare.com
Success Story: 10% Revenue Uplift Estimated from Acquisition Optimization in B2B eCommerce; Improved Conversions
Workshare is a leading provider of secure enterprise file sharing and collaboration applications, leveraging their website as a source of client acquisition. Their online strategy includes options to buy, try or request a demo for their products. Whether it is people who are ready to buy the software immediately, or prospects converted from trials and demos, all website purchases ultimately go through the shopping cart. The end-to-end online ordering process, including renewal management for subscriptions is managed via the Avangate Digital Commerce platform, on a global level.
This project focuses on optimizing the Workshare shopping cart as part of an overall action to improve the online sales process for their B2B audience.
Avangate partnered with digital marketing agency Somebody Digital for this project, which consisted of several split tests to optimize the Workshare Checkout page.
Benefits & Results
- 36% & 12% increases in cart conversion rates
- 10% increase in revenue (estimation)
- Project ROI 17 fold
Success Story: Commerce Provider Selection; Boost in Efficiency and Conversion
Results At A Glance
- Increase in internal efficiency;
- Reduction in refunds/ Increase in conversion rates;
- Visibility into business financials and improvement areas.
Workshare - Secure Collaboration and File Sharing Leader
Workshare is a leading provider of secure enterprise collaboration applications. Workshare allows individuals to easily create, share and manage high-value content anywhere, on any device.
Workshare makes collaborating with clients, partners and others easy by enabling content owners to accurately track and compare changes from contributors simultaneously. Workshare also reduces the commercial risk posed by inadvertently sharing confidential or sensitive documents.
More than 1.8 million professionals in 70 countries use Workshare's award-winning desktop, mobile, tablet, and online applications. For more information visit http://www.workshare.com
The Context – secure file sharing solution for security conscious companies
Objectives – Flexibility and Improved Customer Service
Workshare was looking for an agile commerce platform in order to accelerate time to market, gain internal efficiencies and improve customer service across channels. There was also a requirement to support any model of product deployment, and complex pricing and support strategies.
Challenges – Reduce complexity and build Internal Efficiencies
- Complex product catalog – needed to integrate new products acquired through M&A activities; worked with aggressive timeframes;
- A need to enhance customer service by decoupling product from payment support;
- Agile environment: needed a partner who can move at the same speed and deliver quality product and results.
The Avangate Experience
From the outset, a high level of engagement between the teams gave Workshare peace of mind regarding the new partnership. Avangate worked towards the client’s aggressive deadlines and integration requirements.
The e-commerce platform was implemented with the ordering flows that made most sense for Workshare customers, with the possibility to constantly test and optimize processes, some benefits include:
- Advanced and easily configurable product catalogs and price lists- Optimized pricing structure reduces admin management time.
“We now spend less time doing admin related activity – it’s a great time saver.”
- Integrated customer management – The One View Dashboard-enables better assisted service – upgrades, cross-selling, forecast and increasing revenue by maximizing every customer interaction.
- Superior reporting capabilities - Visibility into orders and operational transparency.
“We have early indicators of how the business is going.”
- Improved Ordering Flow Usability - Clear path to Avangate payment support, resulting in a reduced rate of cart abandonment and refunds.
“We’ve noticed a reduction in refunds and an increase in conversion rates of unfinished orders from ordering flow and usability optimization alone.”
Read more Avangate client success stories.