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Comprehensive Affiliate Marketing Plan
ABBYY USA Grows Affiliate Driven Sales by 197% with Avangate
Avangate's Managed Affiliates Services Help Exceed Leading Document Technology Provider’s Baseline Goals
Redwood City, CA - November 12 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced that its affiliate network and services helped ABBYY USA nearly double affiliate marketing driven revenue year over year.
ABBYY is a document technology provider that offers optical character recognition, document capture, linguistic software and translation services designed for individuals, developers and businesses of all sizes. Because ABBYY sells to a wide variety of clients in many industries, the company was looking for an innovative way to reach new markets. ABBYY USA wanted to open up a new sales channel by launching an affiliate program in North America, but lacked in-house resources and expertise in affiliate marketing.
Working with Avangate and iAffiliate Management, an affiliate program management partner, ABBYY USA created and executed on a comprehensive affiliate marketing plan. Avangate and iAffiliate proactively managed day-to-day operations for ABBYY, and improved partner engagement as the program scaled. The program helped ABBYY increase affiliate sales by 197% (Q3 2013 vs Q3 2014). At the same time, the affiliate contribution to the total online revenue in North America increased from 6% to 11% over the same period (Q3 2013 vs Q3 2014).
"ABBYY is extremely pleased with the affiliate program management solution offered by Avangate and their agency partner iAffiliate Management," said Frank Patchel, CFO at ABBYY USA. "Our revenues from affiliates have exceeded our baseline goals and we have every indication that we'll continue to grow the program and increase the importance of this channel going forward."
"Because ABBYY has a broad customer base, establishing the right partner mix was key for succeeding with affiliates, " said Raj Badarinath, VP of Product Marketing and Alliances at Avangate." By leveraging Avangate and its commerce and affiliate expertise, ABBYY USA was able to quickly see results from its affiliate program. The strength in affiliate marketing comes from a combination of a robust platform, the quality of the network itself, as well as managed affiliates services that provide resources and expertise, all of which drives additional value for our customers "
"The strategic coordination and collaboration between ABBYY, Avangate, and iAffiliate Management has contributed to the success of the affiliate channel," said Adam Dahlen, Director of Client Development at iAffiliate Management. "We've been able leverage the deep roster of software affiliates in the Avangate network to establish strong partnerships for ABBYY and increase their brand and product exposure online."
To read more about the ABBYY USA Affiliate success story, please check out the ABBYY case study on the Avangate website.
About ABBYY
ABBYY is a leading provider of tools, technologies and services. With 14 global offices and a team comprising over 1,200 people, including over 300 industry-leading engineers, ABBYY's innovative culture has earned over 250 major awards and partnerships with most major manufacturers of document capture and mobile devices. Its products serve over 30 million individuals worldwide and include sophisticated solutions for OCR, form capture and language translation software - plus development tools that support a variety of platforms and computing environments. Enriching people's lives and empowering businesses of every size, ABBYY eliminates the hassles of managing paper and communicating in foreign languages. From home offices to multinational enterprises, ABBYY streamlines workflows by automating time-and labor-intensive tasks. ABBYY's product offerings include: FlexiCapture, Recognition Server, FineReader and PDF Transformer.
Learn more on www.abbyy.com.
About iAffiliate Management
iAffiliate Management is a full-service affiliate management agency that helps consumer technology and internet retail brands increase affiliate revenue and improve their Return on Ad Spend through strategic partnerships. Headquartered in Minneapolis, Minnesota iAffiliate Management's customers include several Internet Retailer 500 businesses as well as early-stage technology companies looking to grow affiliate channel revenue
Learn more by visiting iaffiliatemanagement.com.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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