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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Analytics Minibible for Software Vendors v2.0
Be Google-igious with Avangate Analytics miniBible v2.0
The step-by-step guide helps software vendors make the most of the Google service
Amstelveen, The Netherlands - August 23rd, 2010 - Avangate, full service provider of electronic software distribution and partner management solutions for software vendors, published the second edition of the Analytics miniBible for Software Vendors, a step-by-step guide to the world's most used analytics tracking service, Google Analytics. The eBook is a must-read for marketers of software companies, helping them extract actionable data on user behavior from the website, shopping cart and software downloads.
The interest for web analytics increases each day and, with it, the introduction of new tools and technology such as the asynchronous tracking of Google Analytics. This tracking technology provides higher accuracy in correlating sales with referrers and user behavior while affecting less (close to zero) a website's loading time.
Following a very popular first edition, Analytics miniBible for Software Vendors v2.0 offers marketing people best practice advice on how to adjust tracking options to the new asynchronous technology, taking into account the very specifics of online software stores. Specialists in charge with the online channel will know:
- What converts best by checking the impact of different traffic segments on sales or downloads
- Which website pages bring the most conversions, using funnels
- How many trial download users are actually buying the software
- What is the success rate of the shopping carts supplied by their eCommerce providers
- Who are the top referrers - Google, partners, bloggers
"Understanding users' interactions with the site in conjunction with the shopping cart as part of a single purchasing process will generate meaningful insights into buying patterns, strong points as well as problem areas. These insights are instrumental in outlining future strategies for growing an online business", pointed out Adriana Iordan, VP of Web Marketing at Avangate. "Just think about how important it is to know how different segments of users behave in your shopping cart, for instance organic searches compared to paid searches, and why some convert better than others."
The practical implementation is effortless for software vendors using Avangate. The eCommerce platform features a Web Analytics module, which efficiently integrates the data from the vendor's website with the one from the shopping cart. Along with advanced tracking tools from the Avangate Control Panel, software vendors are empowered to achieve outstanding results in terms of sales and efficiency of online marketing activities.
The Avangate Analytics miniBible for Software Vendors v2.0 is available for free.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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