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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Autumn Release 2010
Avangate Makes It Easier for Software Companies to Operate in a Fast-Paced Environment
The eCommerce Solution Provider Brings On-the-Fly Pricing plus Improvements in Reporting and Optimization
Amstelveen, The Netherlands – Oct 18th, 2010 – Avangate, full service provider of electronic software distribution and partner management solutions for software vendors, announced the launch of several eCommerce platform enhancements within the latest Autumn 2010 Release: on-the-fly pricing, together with improvements in business reporting and in shopping cart customization and optimization.
Recognizing the need for software companies to operate at a fast-pace and at the same time offer customized services to their clients, Avangate has introduced on-the-fly pricing – allowing vendors to align their online store with their price and marketing strategy effortlessly.
“On-the-fly pricing is highly appreciated by software vendors. Marketing departments are free to implement flexible pricing policies without any hassle: they can update prices in their own system as often as required, or create special campaigns right on their websites. On-the-fly price links are dynamically generated and information transmitted in real time via the Avangate API.
Equally, sales people can offer exclusive prices to specific shoppers on a click of a button, without having to alter existing pricing or set up additional promotions”, mentioned Laurentiu Ghenciu, VP of Global Sales and Marketing.
The Business Dynamics module, now equipped with an advanced report aggregator and scheduler, makes it a breeze for online channel managers to obtain a real-time, end-to-end, global perspective of the business.
A cart template gallery has also been created to speed up shopping cart customization.
“As part of our strategy to bring in even more services and tools in the area of shopping cart optimization, we have introduced a cart template gallery in the Avangate Control Panel. Basically, we brought in tried and tested designs that worked well for other customers. We’ll keep adding such enhancements to help software vendors continuously test and optimize conversion rates”, commented Adriana Iordan, VP of Web Marketing at Avangate.
Other developments in the shopping cart optimization sphere are up-selling options displayed in an overlay page. In addition, the Avangate Autumn 2010 Release features improvements in lead management, equally increasing sales conversions.
To find out how Avangate can help maximize your software sales, read more information on our website at avangate.com or sign-up for a free, no-obligation account.
To find out how Avangate can help maximize your software sales, read more information on our website or sign-up for a free, no-obligation account.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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