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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Affiliate Managed Sales
Absolute Software Grows Affiliate Sales 84 Percent With Avangate Managed Affiliate Services
A Revitalized Affiliate Program Helps Security Software Company Exceed Revenue Goals
Redwood City, CA - May 18, 2015 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced Absolute Software was able to increase its affiliate sales by 84 percent using Avangate Managed Affiliate Services.
Absolute Software is in the very competitive data protection and theft recovery market and sought out new ways to reach customers and convert existing leads. An existing client of Avangate's digital commerce solution, Absolute Software chose to work with Avangate Managed Affiliate Services for their deep expertise in the affiliate space.
Along with agency partner iAffiliate Management, Avangate and Absolute Software identified several avenues to improve affiliate program results, including new partnerships with Upsellit, Ebates and FatWallet; flash sale campaigns; and refreshed PPC keywords. The program led to a 70 percent increase in lead quality and conversion and 25 percent greater average order value year over year, creating an impressive revenue growth of 84% compared to competitive affiliate networks 1).
"We're really pleased to see that proactive efforts to boost Absolute Software's affiliate program resulted in a clear and immediate 84% revenue increase. Working closely together with our partners Avangate and iAffiliate Management, we looked at very specific metrics around acquisition - and improved not only our overall reach, but also the efficiency and quality of our leads, resulting in increases in conversion rates and average order value. We over-achieved our target, with acquisition revenue exceeding the set goal by 16%," said Derrick Maloney, eCommerce Manager at Absolute Software.
"Identifying opportunities that will deliver incremental revenue for a well-established affiliate program like Absolute Software is where our agency adds tremendous value to the eCommerce ecosystem," said Rick Gardiner, Founder and CEO of iAffiliate Management. "Understanding Absolute Software's overall eCommerce goals helped our team create a strategy for the affiliate program that was aligned to achieve those objectives."
"We provide our clients with access to a global partner network of 50,000 affiliates that opens up new market segments and revenue streams," said Michael Ni, CMO/ SVP of Marketing and Products at Avangate. "By working closely with Absolute Software, and our partner iAffiliate Management, we were able to increase their affiliate-driven sales significantly, helping them expand their reach and also increase the value of existing customers."
Avangate Managed Affiliate Services are designed to help companies grow and strengthen their affiliate networks to attract new customers, boost sales, and build business across global markets. Read more about the Absolute Software Avangate success story as well as about Avangate's Digital Commerce solutions.
1) Q3 2014 revenue from Avangate compared to Q3 2013 revenue from other affiliate networks.
About Absolute Software
Absolute Software is the leader in data protection and theft recovery with a proven solution that locates stolen devices and returns them to their rightful owners. Its patented Absolute Persistence Technology can survive a factory reset, allowing the Absolute Investigations Team to locate and retrieve stolen laptops, tablets or smartphones, or to wipe the data remotely to prevent identity theft.
Find more information at www.absolute.com.
About iAffiliate Management
iAffiliate Management is a full-service affiliate management agency that helps consumer technology and internet retailers brands increase revenue through strategic affiliate partnerships and improve the Return on Ad Spend across their affiliate channel. Headquartered in Minneapolis, Minnesota iAffiliate Management is a recognized leader in outsourced affiliate program management and is considered a strategic marketing partner for companies looking to increase sales of technology products and services online.
More information on iaffiliatemanagement.com
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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