Avangate Accelerates Customer Centric Commerce At CeBIT 2014

Top Commerce Provider Shows Software and Online Services Companies How to Go Beyond Payments and Focus on the Customer

Redwood Shores, CA - February 26, 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced it is speaking and exhibiting at CeBIT 2014, as part of the event's eCommerce Park and Forum. At this top event for the digital economy, Avangate will share its digital commerce expertise, revealing why there is a need to go beyond just payments and embrace a customer-centric approach to commerce in order to truly focus on the customer.

"Software and Cloud services companies are looking to grow their online sales, transact with and service customers across touchpoints, optimize business models on the fly as well as scale and enter new markets. A customer-centric commerce solution that gives both the flexibility and scalability to move beyond just payments or subscriptions is a solid enabler of this strategic approach," said Michael Ni, CMO/SVP Marketing and Products at Avangate. "We're excited to once again take our customer-centric message to CeBIT and help companies accelerate their sales globally without additional internal resources to manage their commerce operations."

To support this key trend, Avangate Global Director of Sales Engineering Marc Kriegs will present at CeBIT on

"Customer-Centric Commerce - Customer-Focused Strategy as a Success Factor" at the CeBIT eCommerce Forum, Hall 6, Stand K32, on March 11 from 10:00 to 11:00 a.m.

This presentation will show vendors how to tailor their sales and marketing processes to focus on core business and customer needs, ultimately closing the gap between B2B and B2C and building a more responsive and effective business-to-individual (B2i) sales model. Kriegs will also share how the Avangate Solution has benefited software and Cloud services companies around the world, from start-ups to enterprise level, some of them also present at CeBIT.

Software AG SVP ARIS R&D Karl Wagner mentioned, "I cannot emphasize enough how important it is to find the right commerce partner to support our Cloud offerings. Avangate worked closely with us to help take Process Live to market, providing us with a nimble, modular platform, giving us the flexibility and speed we needed to go to market with this new SaaS solution."

WebApptool COO Micha Willemse said, "Being a global SaaS provider of online software for creating mobile apps, we were looking for a partner to handle invoicing and payments and allow us full flexibility on licensing and revenue models.
Avangate has proven to be our perfect partner in this area. We were impressed with the speed of implementation and are very happy with the continuous flexibility that enables us to constantly adapt our business to market needs. This gives peace of mind."

In addition to presenting at CeBIT, Avangate will exhibit at Booth K18 in Hall 6, part of CeBIT's eCommerce Park. Interested companies can register to meet Avangate at CeBIT 2014.