Software and SaaS Companies To Benefit From Avangate’s Expanded Localization Capabilities in EMEA and LATAM

eCommerce Provider Adds Dankort and UKash to Its Portfolio of Online Payment Methods

Redwood Shores, CA – February 1, 2012 – Avangate, the agile eCommerce solutions provider trusted by thousands of Software and SaaS companies to grow their business worldwide, is announcing the addition of new localization capabilities - Dankort and UKash - to its roster of accepted payment methods. These additions help software companies improve conversion rates in EMEA and LATAM markets.

The Dankort is a Danish debit card used by 74% of Denmark’s population. In a region with a high uptake in eCommerce, Denmark leads the Nordic countries with the highest number of online purchases per capita. The VISA/Dankort is Denmark’s most popular card payment method, and can also be used at over 24 million outlets around the world as an international debit card. The Dankort adds to Avangate’s portfolio of Danish localization support, including order interface and my Account shopper area in Danish and the local Danish Krone currency.

UKash vouchers are distributed in more than 420,000 locations in 50 countries, and are popular in European, Middle Eastern, African and Latin American countries. They are issued online and through shops, kiosks, ATMs and telephone booths, and can be delivered as printed-paper receipts, single-use cards, SMS or email.  Because every voucher has unique and secure 19-digit PIN, value, currency and expiration date, every voucher is guaranteed and prepaid, enabling both vendors and customers to avoid the risks of fraud.

“We continue to focus on providing our software vendors deep local capabilities to be able to expand to new markets, as well as optimize their sales conversions and ROI for existing markets”, said Michael Ni, Senior Vice President of Marketing and Products, Avangate. “With online sales growing exponentially worldwide, software and SaaS vendors are increasingly turning to commerce platforms like ourselves that enable them to quickly penetrate new markets and geographies.”

The Avangate eCommerce platform currently supports multiple localization capabilities for ordering software online and through channel partners, including the recently announced Middle Eastern capabilities. eCommerce capabilities also include 28 languages, 30 payment methods, 48 display currencies, shopper support in multiple languages and hyper-localization to present geographic-specific pricing, taxes, and appropriate global and local payment methods and support phone numbers.

For more information on Avangate localization capabilities go to: http://www.avangate.com/compare-commerce-solutions