Avangate Helps Define the Future of Software at China’s Software Developer Conference in Beijing

Commerce Provider to Share Tips on Transitioning to SaaS and on Boosting Software Sales Internationally; Special Commercial Offer for Conference Attendees

Redwood Shores, CA - August 27, 2013 - Avangate, the leading Customer Centric Commerce solution provider trusted by thousands of Software and Cloud Services companies to grow their business worldwide, will connect with thousands of software industry leaders and executives as a Golden sponsor of the Software Developer Conference China (SDCC) on August 30 and 31 in Beijing. The 2013 theme of China's flagship software event is "a software-defined future," and Avangate is excited to help shape the future of software by sharing best practices and success stories on selling any model of software via any channel, in global markets.

By 2016, the cloud software model will account for $1 of every $5 spent on software (Source: IDC, 2012), and software companies need a way to adapt quickly as new business and revenue models continue to proliferate. As part of the conference, and in-line with this trend, Avangate will give the Plenary presentation on
"Expanding Sales Globally as You Transition from Download to Cloud Solutions" on Friday, August 30, at 3:30 pm.
In the presentation, Avangate will share multiple case studies that highlight how customers have approached SaaS sales and subscriptions, the challenges they have encountered, and the lessons that can be learned from their experiences. The presentation will surface practical, actionable go-to-market strategies for software companies seeking to transition to SaaS and grow sales internationally.

"As a global commerce provider serving thousands of software and Cloud services clients, we see evidence of the growing importance of SaaS. While 8 out of 10 start-ups are born in the Cloud, transition to SaaS for established software companies is hard - starting from product definition to enabling existing channels to sell and support end-customers, especially given how much buyer behavior has changed in the last few years and the on-going component of recurring business," said Joseph G. Brown, Senior Vice President, Worldwide Sales, Avangate. "We're excited to be able to support this flagship software event and to share our knowledge about building sales internationally and adapting to new models, helping companies worldwide and, in this case specifically companies based in China, sell internationally as well as back to their domestic market in a smarter way and aligned to the needs of each target market."

Avangate will exhibit in Booth B3 at SDCC, and is available to speak with peers and customers throughout the conference. To schedule a meeting, visit the Avangate web site.

Companies interested in growing global software and SaaS sales through the Avangate platform can also take advantage of an exclusive promotional offer for conference attendees.