Avangate to Sponsor and Speak at ISDEF 2012

Leading eCommerce Solutions Provider to Offer Guidance on Transitioning to SaaS and Using New Methods to Drive Software Sales

Redwood Shores, CA – September 24, 2012 – Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their business worldwide through any channel and any model, will be sponsoring and speaking at ISDEF 2012.  This marks the 11th year of the ISDEF conference, which is organized by the Independent Software Developers Federation, and will take place from October 4th to 8th at the Milan Hotel in Moscow.  Dedicated to helping software vendors of all sizes succeed on the domestic and international markets, ISDEF attracts software, investment, and marketing professionals from many leading companies.  This is Avangate’s sixth consecutive year sponsoring the conference.

To help attending software professionals optimize their companies’ sales process, expand globally and adopt new business models, Avangate will present two sessions leveraging their experience across thousands of shareware through mid-market software and cloud services customers: “Transitioning to SaaS” and “Accelerating Software Sales.” Representing Avangate, CIS Sales Manager Olesya Chedleeva will touch upon hands-on aspects, such as steps a software company can take when transitioning from lifetime to traditional business models and provide insights into marketing and online optimization. Chedleeva will also discuss the need to have a global unified customer experience across channels and business models, especially relevant today due to shifts in buyer perceptions and expectations.

“We are excited to be sponsoring and speaking at ISDEF again,” said Michael Ni, Chief Marketing Officer and Senior Vice President of Marketing and Products for Avangate. “Being able to connect directly with software developers helps us stay abreast of the rapidly changing global software market.  We look forward to sharing with the software community the lessons we’ve learned from working across software and cloud service vendors starting new SaaS businesses, transitioning to SaaS, dealing with the implications of subscription models, as well as helping them penetrate new markets globally with direct or channel-based sales strategies.”

Members of the Avangate team will be available for one-to-one meetings and to share insights on all aspects of selling software via any channel and any model, business growth and optimization.  Interested parties are invited to schedule an appointment at events@avangate.com or simply visit our booth at the event.