Avangate Named “Cool Vendor In E-Commerce” By Gartner

Avangate Recognized as an Innovative Company with Focus on Digital Commerce and Multi-Channel Collaboration as Key Differentiators

Redwood Shores, CA - May 21, 2013 - Avangate, the agile Commerce provider trusted by thousands of Software and Cloud Services companies to grow their businesses worldwide, today announced that Avangate was named "Cool Vendor" in Gartner's 2013 Cool Vendors in E-Commerce Report by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank, 9 April 2013. For this report, the research firm evaluated Avangate based on its unique approach to enabling multi-channel, customer centric commerce for software businesses.

The paper underlines the massive disruption that businesses have to adjust to: "E-commerce investment continues to grow, as organizations strive to increase customer satisfaction, enable cross-channel sales interactions, increase revenue and improve customer retention". Gartner Research Director Chris Fletcher also notes in the report that "customer expectations are increasing, necessitating the need for companies to provide multiple buying channels - anytime, anywhere and on any device - in a consistent manner."

"We appreciate that Gartner evaluated our unique approach to Cloud Commerce - unifying online and offline channels, offering digital goods fulfillment, and helping customers optimize the array of new business models needed by SaaS, subscription-based, and Cloud vendors to transition how they sell," said Michael Ni, CMO/SVP, Marketing and Products, Avangate. "Making the transformation to become customer centric, to not only engage, but to service customers at any channel, is an incredibly daunting task. A task made even harder by the fact that businesses have, on average, over 32 systems to handle an order - systems that are typically siloed in terms of data integration, rules and organizational ownership. In creating a solution that helps align and automate these commerce functions, we accelerate digital goods vendors' ability to sell more, optimize new business models, as well as reach new markets."

To view the full Cool Vendors in E-Commerce, 2013 by Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank, 9 April 2013, visit the Gartner website. In addition, Avangate is included in the Gartner CRM Vendor Guide, 2013, under E-Commerce the Platform Providers and Subscription Management categories.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate solution.

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