Avangate Helps Boost AVS4You Western European Software Sales by 40 Percent

Web Analytics, Advanced Localization and Cart Optimization Drive Sales Improvements

Russian version

Redwood Shores, CA – January 19, 2011 – Avangate, the agile eCommerce solutions provider trusted by thousands of Software and SaaS companies to grow their business worldwide, has partnered with AVS4You to optimize their eCommerce Strategy, resulting in an over 40 percent increase in sales in Western Europe.  AVS4You is a software publisher of award-winning video and audio processing solutions for millions of end-users and professional developers worldwide.

Avangate’s team worked closely with AVS4You to share best practices and to leverage Avangate’s leading eCommerce capabilities. Over the course of 6 months, AVS4You first tested multiple tactics, including A/B testing on carts designs and flows, optimizing their shopping cart, changing the ordering flow, and setting up localized prices and payment methods. Implementing these methods resulted in AVS4You experiencing a 30 percent decrease in shopping cart abandons, as well as a substantial increase in sales across the region, including an over 40 percent increase in sales in the France market.

“Avangate brought significant expertise to help us optimize our eCommerce strategy – a strategy that turned into very concrete results,” said the CEO of AVS4You.  “The ability to quickly test various projects allowed us to visibly see what was working and what would translate into increased success for our business. Expanding this strategy into additional markets has helped us drive increased sales across Europe.  Our Avangate account executive was instrumental in the success of these projects and we are thrilled to have Avangate as an extremely proactive partner who is fully involved in our business.”

 “We are dedicated to helping software and SaaS companies grow their businesses online - through any channel and any model,” said Joseph Brown, SVP Worldwide Sales, Avangate. “AVS4You’s success leveraging the Avangate Commerce Platform further validates the bottom line impact that is delivered daily atop our tools, the technical optimization and testing services, as well as our business counseling-based approach.  The success seen with AVS4You is reflective of the flexibility of Avangate’s solution and the focus we have on our customers.”

The Avangate eCommerce platform supports a broad array of localization capabilities, including a dynamic interface providing a geo-specific customer shopping experience, 28 languages, 27 payment methods, pricing displayed in 48 currencies, and location relevant taxes.

Business clients receive assigned expertise from Avangate to help them grow their online business leveraging all the tools that Avangate provides - whether to expand to new markets or new geographies, embrace new revenue and licensing models, resell through affiliates and other channels, optimize online campaigns and buying processes, as well as manage the customer experience across the software download and subscription lifecycles.

For more details on the AVS4You successful European projects, read the case study here. 

About AVS4You
Founded in 2004, Online Media Technologies Ltd. is an IT high-tech company that specializes in developing innovative video and audio solutions for end-users and professional developers. Our award-winning AVS4You products have earned high reputation among millions of users worldwide. Working in touch with the latest trends in multimedia world, we create software tools that make your work with digital video and audio smooth and effective and let you remain on the cutting edge of high technological advances.
More information can be found on avs4you.com