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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Boosting Efficiency and ROI
SheerID and Avangate Partner on Making Targeted Academic and Military eCommerce Campaigns More Effective
Avangate’s Digital Commerce Solutions Now Include SheerID’s Eligibility Verification to Drive Better ROI
Eugene, OR - October 22, 2014 - SheerID announces a partnership with Avangate to provide software and online service companies eligibility verification functionality within Avangate's digital commerce platform. The partnership gives online merchants the ability to create and protect exclusive offers for targeted audiences, like teachers, students and military.
"Our customers are looking at leveraging the Avangate platform to expand into new markets and prevent fraud," explains explains Raj Badarinath, VP Marketing and Alliances. "Partnering with SheerID makes it easy for our clients to quickly and efficiently implement cutting edge eligibility verification technology."
Macphun Software, a photo software company, and ClueTrust, makers of Cartographica mapping and data analysis software for the Macintosh, were among the first Avangate clients to benefit from the new verification tools.
"Because we can now verify teachers' and students' eligibility, our specialized software is now more available to the world of academia," explains Gaige Paulsen, President of ClueTrust, makers of Cartographica. "We've been able to reach new customers by offering student and academic versions of our product using the tools provided by Avangate and SheerID."
Macphun Software has also seen success since launching a program fueled by strategic discounting. Macphun started out by creating a Pay It Forward program exclusively for students and teachers. "Creating new discounts is simple with Avangate, and we can confidently market our special offers widely, knowing that SheerID's eligibility verification is in place," says Alex Tsepko, Global Head of Marketing & Sales of Macphun Software.
"The Avangate partnership is an important one for SheerID," said SheerID CEO Jack Weatherly. "Our combination of services creates a huge competitive advantage for online retailers reaching out to targeted markets."
About SheerID
SheerID's technology transforms existing, protected private data into an omnichannel service that benefits commercial enterprises and the public, while still keeping the information safe and secure. By acting as a bridge between secure databases, SheerID allows commercial enterprises to accurately, instantly verify whether or not their customer qualifies for a special offer like student, active duty military, veteran, or teacher offers - protecting the exclusivity of the offer and eliminating fraud. For more on SheerID's verification solutions, visit http://www.sheerid.com/we-verify-for-you/
Follow @SheerID on Twitter or Facebook at www.facebook.com/SheerIDdotcom.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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