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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Additional European Payment Methods
Avangate Introduces Additional European Payment Methods
Online Bank Transfers, eWallets and Direct Debit are all very popular in Europe and increase sales conversion rates
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Amstelveen, The Netherlands – May 31st, 2010 – Avangate, full service provider of electronic software distribution and reseller management solutions for software vendors, announced the introduction of four additional local payment methods in Europe: iDeal for The Netherlands, WebMoney for Russia, ELV- Direct Debit and Giropay for Germany.
| Avangate is constantly matching services with buyers’ preferences so
vendors can sell more software online and gain market penetration.
Enhancing customer experience through localization of payment methods is
part of this process. More payment methods offer greater flexibility
and comfort for shoppers purchasing products online, which - according
to company’s own research and testing - increases sales conversion rates
and improves customer satisfaction. “Across Europe, online bank transfers, Direct Debit and eWallets are growing in popularity. If we look only at iDEAL in The Netherlands or ELV-Direct Debit in Germany, they are top payment methods in each respective country. Avangate vendors targeting these markets have seen 20% + increases in sales conversion rates, confirming our expectations”, noted Laurentiu Ghenciu, VP of Sales and Marketing at Avangate. “With all implementation and integration effort coming from Avangate, vendors’ ROI goes up without additional budget spend”, added Ghenciu. |
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Payments by iDeal, ELV-Direct Debit, Giropay and WebMoney supplement the scores of local payment methods that Avangate clients can offer end-customers, such as Alipay in China, Carte Bleue in France, local wire transfers in several countries.
Avangate will continue to introduce local payment methods in the near future.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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