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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Enterprise Edition Powers Kaspersky Lab’s Online Stores Across Central Europe
Kaspersky Lab Leverages the Global eCommerce Solution to Provide Czech, Slovakian and Hungarian Customers with an Improved, Localized Shopper Experience
Redwood Shores, CA - September 26, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, announced today that it has developed three branded online stores for Kaspersky Lab in Central Europe, namely in the Czech and the Slovak Republics and Hungary. Avangate Enterprise Edition was chosen for its deep localization capabilities in emerging markets and unmatched go-to-market speed.
"By leveraging the Avangate Enterprise Edition Marketplace offering, we were able to pursue our target markets at an amazing pace," explained Andis Steinmanis, Managing Director of Kaspersky Lab Baltics, Hungary, the Czech Republic and the Slovak Republic. "What other providers could have offered in 6 months, Avangate delivered in just weeks, allowing us to bring localized stores to the market swiftly and improve conversion rates as a result of the enhanced shopper experience. Our customers in the Czech and Slovak Republics, as well as Hungary, are now able to access support, as well as browse and purchase products online in their national currencies and native languages."
"Earlier this year, we recognized Avangate as "Best Partner of the Year" for its significant role in shaping the Kaspersky Lab's online shopper experience in Eastern Europe, the Middle East & Africa. They certainly continue to live up to the award and clearly benefit our business through advanced commerce and marketplace capabilities allowing us to be very customer focused and nimble as we go to market," added Steinmanis.
Kaspersky Lab, a leading developer of secure content and threat management solutions, chose the Avangate Enterprise Edition solution as part of its strategic expansion in The Middle East & Africa and Europe. With the comprehensive Avangate Enterprise Edition Marketplace offering, Avangate delivered three branded online stores in just seven weeks. The customized stores developed specifically for the Czech and Slovak Republics as well as Hungary include extensive store and merchandising tools, as well as managed product catalog.
"We pride ourselves in helping our customers accelerate their global sales through deep localization capabilities, marketplace building, and full-service eCommerce solution," said Laurentiu Ghenciu, Vice President, EMEA Sales at Avangate. "Kaspersky Lab used our extensive localization capabilities and knowledge to reach emerging markets and provide their customers a very personalized, seamless shopping experience. The Avangate Enterprise Edition Marketplace offering provided Kaspersky with three localized stores equipped with advanced commerce capabilities. As a result, Kaspersky Lab marketing and sales teams have the ability to test and experiment local campaigns, monetize on all customer touchpoints, as well as manage and support clients across the product's lifecycle, improving customer retention, so crucial in the end-point security market."
Avangate's Enterprise Edition platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the "Best Electronic Commerce Solutions" in 2012. The company was recently named a Red Herring "Top 100 Europe" technology company as well as one of the AlwaysOn Global 250 Companies to Watch. To learn more about how Avangate can grow your software sales, visit our interactive tour and follow our blog for tips on marketing, channel management, eCommerce and the business of software.
About Kaspersky Lab
Kaspersky Lab is the world's largest privately held vendor of endpoint protection solutions. The company is ranked among the world's top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and Enterprises. The company currently operates in almost 200 countries across the globe, providing protection for over 300 million users worldwide.
Learn more at www.kaspersky.com.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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