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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Multi-Channel Sales Integration
Avangate Sets Strategy for 2011: Fully Integrated Solution for eCommerce and Electronic Software Distribution
Following the company's vision to be the first choice in multi-channel sales integration for the software industry
Amstelveen, The Netherlands – January 27th, 2011 – Avangate, full service provider of electronic software distribution and partner management solutions for software companies, sets strategy for 2011, continuing the focus on sales channel integration.
Software vendors working with multiple sales channels such as online stores, affiliate networks, retailers, distributors, value added resellers, etc. will be able to leverage the Avangate eCommerce, channel management and affiliate network integrated modules to develop and coordinate global sales strategies.
The new solution will address eCommerce and channel managers’ specific needs while offering overall business advantages resulting from the multi-channel integration.
Equally, sophisticated business tools are constantly being added so eCommerce managers can deliver higher converting stores and improve targeting of local markets. Channel managers have the means to set up flexible pricing strategies, access centralized, real-time sales information and better support their partner network, minimizing channel conflict and improving overall software revenue.
“Our goals are twofold: to help clients optimize their current businesses and to expand market share. We will support them do this at many levels, from new merchandising tools in the eCommerce platform, to new licensing models or via partnerships with power affiliates and online software retailers”, mentioned Carmen Sebe, CEO of Avangate.
“However, the key milestone for 2011 will be the full integration of multi-channel software sales, allowing Avangate clients’ executives to gain instant visibility and control over their software sales, whether these are generated on the vendor’s online store or via a distribution partner”, added Sebe.
Avangate will maintain a strong emphasis on localization and customization in order to help software vendors reach new markets efficiently and optimize their sales processes.
Social media is also high on the Avangate agenda for 2011, both in terms of eCommerce integration as well as from a customer experience perspective.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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