Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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New CIS Sales Manager at Avangate
Avangate Strengthens CIS Sales Support for Software Publishers
eCommerce Provider Adds Presence on the Ground with Russian Based Sales Manager
Redwood Shores, CA – March 30th, 2012 – Avangate, the agile eCommerce solutions provider trusted by software and SaaS companies to grow their business worldwide through any channel and any model, today announced its continued expansion in the Commonwealth of Independent States (CIS) with the addition of Olesya Chedleeva as CIS Sales Manager. Based in Russia, Chedleeva brings valuable experience in accelerating marketing and online sales for digital goods from her previous roles at companies such as Mobile TeleSystems, Epson Europe and Sony Music Entertainment in Moscow.
“The CIS region has been and continues to be a key market for Avangate. For years, we have developed a series of vendor support services, including technical and commercial support in Russian combined with business tools adapted to the legal and fiscal needs of the CIS,” said Laurentiu Ghenciu, VP, EMEA Sales at Avangate. “Olesya’s appointment clearly strengthens Avangate’s leadership position in the CIS region and highlights the company’s commitment to helping CIS software publishers sell more software, enter international markets and leverage the Avangate solution and its worldwide partner network to grow.”
Chedleeva’s experience as Moscow-based Head of Partnership Development at Mobile TeleSystems, Digital Marketing Manager at Sony Music, as well as Web-Marketing Manager at Epson provides her with a deep understanding of the digital goods space and the strategy and tactics to help Avangate’s customers respond to today’s fast changing market for software, SaaS and Apps. At Avangate she will be responsible for CIS region business development.
“Avangate has built a tremendous reputation in the CIS. I’ve already met with over a dozen software vendors who have reiterated back to me how much they value Avangate’s flexible eCommerce solution and commitment to the region. With the software market in constant flux, these software vendors are experimenting with new delivery and pricing models, expanding to international markets, and managing more channels to sell software. Avangate, through its integrated solution and value-added services, is uniquely poised to help CIS software and SaaS vendors drive growth, improve time to market and customer engagement. I’m looking forward to being part of Avangate’s growth in the region,” commented Olesya Chedleeva.
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About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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