Avangate Brings Enhanced Subscription Capabilities for Software Sales

Vendors of SaaS and installable products benefit from higher trial-to-purchase conversion rates and a more visible recurring revenue
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Amstelveen, The Netherlands – March 24th, 2011 – Avangate, full service provider of eCommerce and partner management solutions for software vendors, announced it has introduced enhanced subscription capabilities to its eCommerce platform.

These developments help software vendors better market their downloadable apps or web based subscription products and increase revenue through higher trial-to-purchase conversion and renewal rates. Furthermore, software companies have improved visibility into future revenue streams owing to sophisticated renewal and subscription forecasting.

"We see more and more software vendors going for subscription models in order to secure recurring revenues – we are talking about regular downloadable products as well as Cloud based SaaS. They both need tools to create special promotions, encourage trials and turn these into buyers more effectively", said Adriana Iordan, in her new role as Product Management Officer at Avangate.

Avangate already provides powerful renewal, upgrade as well as subscription and trial download capabilities, allowing software companies plenty of flexibility in terms of campaign set up, discounts, notifications, resulting in competitive lead generation and customer loyalty reward programs.

Avangate is also constantly taking into consideration the payment arena, lately introducing recurring billing capabilities on several payment methods. "In essence, end customers opt for a subscription service for commodity and they should be able to couple this with payments via their preferred method", added Iordan.

The Avangate 2011 Spring Update brings to the software community:

• Trial Subscriptions – marketers can implement special offers for subscription payments or test different trial pricing scenarios to better convert hesitant users on landing pages and product pages 
• Renewal with New Product Versions – a combination between a renewal and an upgrade, this feature is particularly useful for the security industry and companies that reward and upsell repeat customers with discounted upgrades or new licensing options
• Renewal Forecast Report – this business intelligence tool shows estimated renewals and volumes and allows sales people to create forecasts together with "what if scenarios" and adjust their renewal/ subscription strategy according to sales targets
• Subscriptions via JCB – the latest payment method in the Avangate system to receive recurring billing capabilities