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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Supporting Affiliate Marketing
Online Commerce Leader Avangate To Showcase At Affiliate Summit East 2012
Avangate’s Managed Affiliate Network Creates Opportunities for Software and SaaS Vendors Looking to Expand
Redwood Shores, CA - August 06, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced its participation at Affiliate Summit East 2012. Avangate and its team of affiliate marketing experts will offer eCommerce and marketing guidance at Table 115 and CMO/SVP of Marketing and Products, Michael Ni, will present on affiliate engagement best-practices.
"With the software buying moving online, an effective affiliate network is quickly becoming a critical channel for maintaining a vendor's installed-base and adding users in new markets," said Michael Ni, CMO/SVP, Marketing and Products, Avangate. "Our mission is to accelerate the global software sales of our customers, and the large, specialized affiliate network that we have, coupled with our commerce platform, is key to that growth. In addition, we provide consultation and marketing services to uncover and effectively target opportunities for companies looking for their next high growth market."
"Affiliate marketing is a key aspect in our marketing strategy, and Avangate offers us a strong, specialized network that drives a significant portion of our online sales revenue. The Avangate Affiliate Team works closely with us on an ongoing basis to actively promote IObit products to the network, leverage the Avangate Enterprise Edition platform's various services, and help us choose the right partnerships with targeted vendor-affiliate matching. We are thrilled to work with Avangate and highlight our products at Affiliate Summit, a key event for our industry," said Keros Tudos, Affiliate Marketing Manager at IObit.
Avangate will be both exhibiting and speaking at the Affiliate Summit East 2012.
What:
Booth at the Meet Market and a presentation on key methodologies that help software vendors effectively manage and reignite affiliates to accelerate growth and sales. "5 Ways to Reactivate Latent Affiliates" by Michael Ni, CMO/SVP Marketing and Products of Avangate, will provide unique insights on:
- Best practices from software and SaaS vendors from around the world
- Key drivers for latent affiliates
- How to invigorate the affiliate channel
When & Where:
- Presentation: Sunday, August 12, 11:00 a.m. - 12:00 p.m. / Session 1b at Murray Hill Suite
- Avangate Booth at the Meet Market: Sunday, August 12, 12:00 p.m. - 6:00 p.m./ Meeting Table 115
Additionally, vendors interested in joining the Avangate Sky Affiliate Network will receive a waived set up fee and the chance to win an iPad if they schedule a meeting with an Avangate affiliate expert at events@avangate.com.
Avangate's Enterprise Edition platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the "Best Electronic Commerce Solutions" in 2012. The company was recently named a Red Herring "Top 100 Europe" technology company as well as one of the AlwaysOn Global 250 Companies to Watch. To learn more about how Avangate can grow your software sales, visit our interactive tour and follow our blog for tips on marketing, channel management, eCommerce and the business of software.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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