Avangate Highlights The Importance Of A “Think Global First” Commerce Strategy At The Software Product Congress Netherlands

Digital Commerce Provider Is Also a Silver Sponsor of the Event, Supporting the Dutch Software and SaaS Community

Redwood Shores, CA - February 05, 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced it is sponsoring and speaking at the 2^nd edition of the Software Product Congress Netherlands, taking place on Feb 11^th in Zeist, Netherlands.

Following a highly successful first edition of the Product Software Conference, the event is considered THE networking platform for the Dutch software industry, where the latest developments, trends, tools and services are being presented and debated upon. The central theme of the 2014 edition is Business in the Cloud and the event's agenda touches on topics such as Cloud Business Models and Platforms, User Experience, Social Cloud, App stores as well as Market Research and Content amongst others, all key areas for any software or SaaS business today that is looking to grow and optimize its operations.

Avangate's Matthijs Koorn, VP of Sales, Western Europe, will hold a presentation on "Global Growth through Interaction and Transparency", covering the need to expand worldwide coupled with the complexity of international markets - both developed as well as emerging markets such as BRIC -, as well as the increasing variety of business models, all with the end-goal in mind to cater for a global, empowered buyer.

The presentation will also be accompanied by real-life examples, including a live presentation by SaaS start-up Mochadocs, a contract management company.

"Software and SaaS companies are constantly on the lookout for ways to sell into new, international markets. The questions that most often pop up in conversations are "How?" and "When?". With this presentation, I'm aiming to share some knowledge on the challenges and opportunities associated with going international, as well as spark some ideas on how software and online services companies can do this and at the same time embrace B2i - business to individual commerce focused on the buyer. After all, regardless of the geography or business model, we need to have the end-customer in mind," declared Matthijs Koorn, VP of Sales, Western Europe for Avangate.

To book an appointment with the Avangate team at the event, please contact us. To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.