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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

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Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Ranked Top Affiliate Network

Avangate Ranked Top Affiliate Network Focused On Software, SaaS And Online Services In 2014 Blue Book

Digital Commerce Provider and Network of Over 44,000 Affiliates Moves Up to #11 in Online Advertising Blue Book Top Affiliate Networks Ranking

Redwood Shores, CA - January 27, 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced its #11 ranking in the Online Advertising Blue Book Top 20 CPS Affiliate Networks for 2014. A three-position rise from the previous year, the ranking reflects Avangate's increasing momentum in the affiliate space, as well as leadership in helping grow revenues for digital goods, software and SaaS providers around the world.

The Blue Book Top 20 is carried out by mThink and takes into account reputation, clientele, popularity and scale of over 400 networks worldwide. An important part of the ranking process is a survey of over 20,000 industry figures, in addition to research, aggregated expert views, traffic data and measures of industry influence.

"Software and online services markets are clearly on the rise. This, coupled with the increasing complexity of the digital buyer journey across more and more sophisticated points of engagement, validation and reiteration, determines companies across multiple industries to look for ways to increase their digital sales and reach customers in an integrated fashion through additional channels and specialized distribution networks," said Mike Ni, CMO/ SVP of Marketing and Products at Avangate. "Avangate is constantly working to help software and cloud services companies embrace B2i - business to individual commerce focused on the buyer - and we're excited to have achieved the #11 position in the Blue Book list, widely recognized as the leading affiliate network ranking in the industry."

Already one of the leading Digital Goods Affiliate Network and Commerce Platform, Avangate's network of 44,000 affiliates attained an over 200% growth in affiliate sales volumes in 2013 compared to 2012. The average order value and network-wide conversion rates across Avangate's key categories of Software, eBooks, and Online Services saw continued year-on-year increases, making digital goods one of the fastest growing categories for affiliates.

For more information about the Avangate affiliate network and to learn proven affiliate marketing techniques, join Avangate and Bitdefender for an upcoming webinar on "How to Accelerate Your International Expansion Through Affiliates" on January 29th 2014.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.

More information on 2Checkout can be found on www.2checkout.com

Media Contact

For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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