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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

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Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Genie 9 Success Story

Genie9 Increases Sales by 124% through Avangate's Affiliate Network

Avangate Managed Affiliate and Communication Programs Contribute to Significant Boost in Affiliate Sales and Marketing Reach

Redwood Shores, CA – April 23, 2012 – Avangate, the agile eCommerce solutions provider trusted by Software and SaaS companies to grow their business worldwide through any channel and any model, today announced that Genie9 has increased their affiliate sales volumes by 124% leveraging Avangate’s affiliate network program and services.

Founded in 2001, Genie9 is a developer of award-winning backup and security software solutions.  Recently, the company launched a new SaaS solution, Zoolz Cloud, and needed to extend their marketing reach and increase sales. Genie9 leveraged Avangate’s comprehensive sales tools and service offerings, and worked closely with Avangate’s affiliate experts to develop a structured affiliate management program with defined offers and communications, and to execute on marketing initiatives that resulted in increased product interest and sales.  Avangate’s eCommerce dashboard provided Genie9 unified visibility into performance across all sales channels, simplifying the management of the entire initiative.

The success of this affiliate program proves the importance of choosing the right eCommerce platform, as well as a strategic partner for revenue growth,” said Muayyad Shehadeh, CEO, Genie9. “We have been working with Avangate since 2011 and are very happy with their proactive approach. Our affiliate sales have increased by 124% and the number of affiliate sign-ups has increased three-fold after implementing Avangate’s proposed program, with a consistent level of growth since then.”

It’s not enough to simply connect with a large affiliate network anymore,” said Michael Ni, CMO/SVP, Marketing and Products for Avangate. “An effective affiliate program requires day-to-day management and support, as well as the right tools, and strategic guidance from a partner that understands your vertical market and values your business goals. This is particularly important for software businesses, like Genie9, who continue to innovate around their revenue models and sell across more channels to reach new customers and markets.

To learn more about how Genie9 worked with Avangate to increase sales using the Avangate Affiliate Network, download the full case study off the Avangate website. 

The Avangate Affiliate Network is celebrating 6 years since its launch in 2006. Today, the Network reaches more than 30,000 niche software affiliates, including Majorgeeks, CNet and TopTenReviews.


About Genie9

Genie9 is a commercial developer of backup, archiving and security software solutions, providing products that combine reliability, flexibility and ease of use for both individuals and organizations.
Genie9's edge is in its introduction of simple solutions to complicated problems. The clutter-free user interface and intuitive functionality make Genie9 products one of the most productive and easy-to-use software titles in their categories.
To learn more about Genie9's, please visit us at http://www.Genie9.com

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.

More information on 2Checkout can be found on www.2checkout.com

Media Contact

For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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