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Mike Smith Joins Avangate
Mike Smith Joins Avangate European Sales Team
Avangate Expands in the UK and Strengthens EMEA Management Team
Redwood Shores, CA - February 29th, 2012 - Avangate, the agile eCommerce solutions provider trusted by software and SaaS companies to grow their business worldwide through any channel and any model, today announced the addition of Mike Smith as UK Sales Manager. Smith brings over 20 years of sales leadership experience from software companies such as RightNow Technologies and Edify, part of the S1 Corporation.
This leadership appointment strengthens Avangate's position with existing and new UK software customers. The announcement reflects Avangate's continued expansion across EMEA as well as the software industry's rapid shift to selling online, the rise of eMarketplaces and AppStores, and the increasingly important role of indirect reseller channels to help software publishers enter new markets.
Smith's extensive experience helping software companies grow and building successful sales teams directly aligns with Avangate's market expansion approach. His expertise at leading software companies, such as enterprise SaaS provider RightNow, will help software publishers looking to optimize their online selling capabilities to support virtually any software model and enhance their channel revenue using the Avangate Enterprise Edition solution. In addition, Smith has built start-ups from zero to over £40 million turnover while building an 80-strong team.
"As an early adopter of both cloud computing and the new online channel models, the UK is a key market to us. We wanted to attract the right caliber of individual to head up Avangate's UK operations. Mike's experience in the software and SaaS industries and proven leadership capabilities put him in the top tier of technology executives and make him exactly right to drive Avangate's European expansion in this important market," said Laurentiu Ghenciu, VP, EMEA Sales at Avangate.
"I have been fortunate to participate in the astonishing move to online software distribution at one of the great pioneers in the space. This role is a great opportunity to work with some of the leading UK software companies to help them take advantage of the sweeping changes happening in the industry. An industry that, according to analysts, is shifting from 30% to around 70% of software being delivered online over the next 2 years," commented Mike Smith.
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About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
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Phone: +31 20 890 8080
Email:
press@avangate.com
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