Avangate Helps Motion Improve Channel Efficiency and Reduce Costs through Electronic Software Distribution

Professionals from industries including healthcare, construction, manufacturing and retail gain streamlined access to mobility software and solutions

Amstelveen, The Netherlands – February 15, 2011 – Avangate, a full service provider of electronic software distribution and partner management solutions for software vendors, is enabling Motion Computing®, a leading global provider of tablet PCs and supporting mobility solutions, to distribute software products electronically to a multi-tier channel, opening the door for expansion of its software solutions for mobile workers.

In today’s world of widespread broadband availability and mobile access, it is essential for technology companies to deliver products and services in the most efficient and rapid manner. The software industry has undoubtedly adopted electronic software distribution (ESD) as the means to fulfill software to enterprises, SMBs and consumers alike.

The Avangate solution eliminates time and distance barriers and allows Motion to gain greater access to their customer base. Avangate’s unique RC/AK (registration code/ activation key) system for customer registration lets Motion sales personnel know details about their end-customers even when products are sold through a multi-tier partner system, gaining additional visibility into channel sales.

“We looked at a variety of electronic software distribution providers and chose Avangate based on the solution’s adaptability,” said John Amundson, Motion Vice President of Procurement & Supply Chain. “Avangate has the global expertise and powerful online features that we demand for our network of software partners and solutions providers that offer tremendous value for our customers.”

“Avangate provides Motion with ARMS - a partner management system that automates electronic software distribution through Motion’s sales channels. As Motion continues to lead the market in rugged, enterprise-built tablet PCs, having ARMS in place will help grow their software catalog and continue to be ahead of market demand,” explained Laurentiu Ghenciu, VP of Global Sales and Marketing at Avangate.

Avangate, through its ARMS solution for partner management, sets the stage for Motion to expand its product offerings by powering electronic software distribution through the channel, allowing the tablet PC vendor to provide upgrades and new software products designed to improve mobile productivity to its broad base of customers throughout vertical markets.