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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate adds Download Insurance Service to its eCommerce platform
Avangate BV, full service provider for electronic software distribution and reseller management for software vendors announces a new end-user oriented service that adds more value to the shopping experience, positively influences the buying decision and increases sales volumes.
The Download Insurance Service available with Avangate lets end-users re-download the software they have purchased for two years, at anytime.
"Whatever you offer end-users besides the actual product or service they have purchased is a competitive advantage and a big plus in the buying decision process. The new service we are introducing today is very important because it gives end-users the peace of mind that for two full years they can always re-download the software and do not have to bother with backups," explains Cristian Dorobantescu, Marketing Manager, Avangate.
The service is optional and software vendors can easily manage it in their Avangate Control Panel, it does not affect the commission schemes and it requires a reasonable charge from the end-user, defined by software vendors themselves on top of Avangate basic fee. The pricing scheme is an original one, depending on the product download file size and gives full pricing liberty to the software vendor.
"The Download Insurance Service is another product purchase related add-value service we launch, after options like Avangate Back-up CD, order as a gift and other marketing tools. We are quite sure it will rapidly translate in higher sales for our software vendors, as we already had the chance to witness sales increase when you offer end customers the comfort of having the purchased product at hand, at anytime, again and again, with the Avangate Back-up CD" says Laurentiu Ghenciu, Sales Manager, Avangate.
The service is available as of today to all software vendors using the Avangate eCommerce platform and in order to activate it they should contact their dedicated account manager. Immediately after activation the Download Insurance Service appears available for purchase, at a value set by the software vendor, on the shopping cart page.
More information on Avangate services is available on the official website www.avangate.com.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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