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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach
Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Serena Software Selects Avangate
Serena Software Selects Avangate to Grow Global eCommerce Operations
Avangate Chosen as Strategic Partner to Fuel Online Sales and Expand International Reach
Redwood Shores, CA - May 22, 2012 - Avangate, the agile eCommerce service provider trusted by thousands of Software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that Serena Software, the leader in Orchestrated IT solutions, has selected Avangate's global Avangate Enterprise Edition platform to automate the sales process for select products, including Prototype Composer, opening up a self-service sales model for new markets.
Serena Software is the largest private Application Lifecycle Management (ALM) provider in the world, with product lines that encompass application development, IT operations and IT services management. The company has implemented Avangate's Enterprise Edition solution to add new online sales models and allow Prototype Composer customers to self-manage their software licenses and payments.
"At Serena, we are always looking to serve our customers better, and find new business models and areas of growth. Online sales is a natural path for Serena as we look to build frictionless transactions that lead to long-term customer relationships," said Steve Brodie, Group VP for Serena Software's ALM business unit. "Our partnership with Avangate is helping us to reach new markets and geographies in a highly cost-effective manner."
"With both the commerce platform and business intelligence across thousands of SMB and Enterprise customers, Avangate provides Serena the aggregated platform insights to quickly adapt to new business models," said Michael Ni, CMO/SVP, Marketing and Products, Avangate. "Enterprise transition to global online sales is a growing business imperative as cloud services become the norm for technology buyers."
To learn more about Avangate's eCommerce solutions, visit our interactive tour or follow our blog for tips on marketing, channel management, eCommerce and the business of software.
About Serena Software
Serena Software provides Orchestrated IT solutions to the Global 2000. Serena's mission is to help enterprises orchestrate their IT operations for tremendous competitive advantage. Its 4,000 active enterprise customers, encompassing almost one million users worldwide, have made Serena the largest independent ALM vendor, and are now using Serena to orchestrate IT service management and other vital processes. Headquartered in Silicon Valley, Serena serves enterprise customers from 29 offices in 14 countries. Serena is a portfolio company of Silver Lake Partners, the leader in private investments in technology-enabled industries.
For more information on Serena, visit http://www.serena.com.
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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