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Additional localization options for Brazil
Software Vendors Boost Revenue from BRIC Markets with Avangate
Boleto Bancario, a popular local payment method, and Brazilian Portuguese recently introduced
Amsterdam, The Netherlands – June 30, 2011 – Avangate, eCommerce and partner management solutions provider for software companies, announced the introduction of additional localization options for Brazil, one of the fastest growing IT markets today and the largest software market in Latin America.
Research shows that more than 70% of customers are more likely to purchase if the shopping cart is displayed in their native language; similarly when their preferred payment method is listed as an option. With the introduction of Boleto Bancario and the localization of the ordering interface in Brazilian Portuguese - significantly different from the European Portuguese -, digital vendors selling via Avangate are better equipped to target the Brazilian market.
“Avangate continues to invest in localization capabilities for the BRIC countries. As a result, software companies can take advantage of the fast-growing markets’ enormous potential”, said Adriana Iordan, Product Management Officer at Avangate.
“These capabilities translate into improved conversion rates and revenue for vendors as well as increased end-customer satisfaction.”
Avangate offers one of the broadest portfolio of eCommerce capabilities enabling merchants to manage their global online and offline commerce requirements. It offers localized shopping cart options in numerous countries, with 23 languages and over 27 local payment methods as well as advanced subscription capabilities.
About Boleto Bancario
Boleto Bancario is the most preferred payment method in Brazil after credit and debit cards, with a roughly 30% market share of all online payment methods. A risk-free payment method for vendors, Boleto is a credit transfer service that enables customers in Brazil to purchase software online and pay offline at any Brazilian post office, bank branch or through internet banking.
More information on boletobancario.com
About 2Checkout (formerly Avangate)
2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.
Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.
More information on 2Checkout can be found on www.2checkout.com
Media Contact
For media & PR inquiries related to Avangate, please contact:
Delia Ene, Avangate
Phone: +31 20 890 8080
Email:
press@avangate.com
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