Telestream Chooses Avangate To Streamline Commerce For Consumer and Professional Software

Digital Video Leader Increases Sales, Reach and Internal Efficiency with Scalable, Integrated Commerce Solution

Redwood Shores, CA - July 17, 2013 - Avangate, the leading Customer Centric Commerce solution provider trusted by thousands of Software and Cloud Services companies to grow their business worldwide, today announced that Telestream, the leading provider of digital media tools and workflow solutions, has deployed Avangate's Enterprise Edition customer centric solution to manage their worldwide eCommerce system. Telestream chose Avangate to address the unique needs of their growing global customer base.

Telestream offers live and on-demand digital video tools and workflow solutions to businesses like CNN, BBC and CBS, as well as consumers, and is focused on transforming the digital media lifecycle in every area, including the sales and support cycle. Avangate will be supporting commerce requirements for their diverse, worldwide customer base which will result in improved customer self-service, and increased reach through affiliates, deep localization capabilities and APIs.

"As our business continues to expand rapidly around the world, our ability to scale and optimize every facet, including the commerce side, has been a key strategic focus of Telestream. In creating a unified commerce environment with Avangate's Enterprise Edition, enterprise and consumer customers are supported the way they want to be and internal operations have become much smoother," said Barbara DeHart, VP of Marketing, Telestream. "With Avangate, we have a strategic partner that not only optimizes our current business but will foster and support our growth."

"Telestream's deployment underscores the need for software companies to start looking at their online commerce as an integral part of the value-chain for their customers," said Joseph Brown, SVP, Worldwide Sales, Avangate. "Avangate helps customers like Telestream tackle issues around managing multiple license models, multi-channel purchasing and localization by unifying every piece of the commerce lifecycle and providing global software sales insights and expertise."

Telestream's evaluation of commerce solutions was driven by global expansion and strategic initiatives around integrating infrastructure. The company's previous solutions were siloed, increasing overall IT maintenance time and making it challenging to efficiently obtain and analyze customer data for self-servicing and performance improvements. Because Telestream supports multi-channel sales through online direct, partners, affiliates, and in-app, providing unified visibility to commerce information across all channels is imperative for support and self-service demands.

To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate solutions.