Avangate Included in Independent Research Firm Report on Key Solutions for Digital Commerce

Company Noted for Commerce Solution and Channel Management Program

Redwood Shores, CA – November 30, 2011 – Avangate, the agile eCommerce solutions provider trusted by thousands of Software and SaaS companies to grow their business worldwide through any channel and any model, is featured in a new report from Forrester Research on the industry’s leading digital commerce solutions. Recognizing a growing need among consumers for access to digital content, the report highlights tactics for selecting an ecommerce provider and looks at some of the key solutions available in the market today.

“In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method,” Market Overview: Digital Commerce Solutions 2011, Forrester Research, Inc., 11/7/11. “However, today’s digitally connected consumer is eschewing the traditional ownership model of buy, download, install, and use. Consumers want access to digital content and services across their connected devices, anytime, anywhere.”

Avangate’s flexible solution for software and SaaS companies was noted for key capabilities, including a digital commerce solution that supports end consumers through the software buying, activation, and renewals process, and a channel management program that supports partner and reseller enablement, registration/key activation, and renewals management through indirect channels.

“eBusiness leaders charged with monetizing their firms' catalog of digital content, software, or online services must find digital commerce solutions that allow flexibility to trial alternative business models while supporting fulfillment across multiple consumer touchpoints,” Market Overview: Digital Commerce Solutions 2011, Forrester Research, Inc., 11/7/11.

“This report reflects our ongoing dedication to helping our customers grow their revenue online through any channel, using any model,” said Carl Theobald, CEO, Avangate.  “We have long recognized software and SaaS vendors’ critical need for deep commerce and subscriber management capabilities, flexibility to adopt various delivery and revenue models, and operational agility to keep up with the pace of change in the digital goods industry.  We designed our commerce solution to do just that by ensuring our customers can actively manage their end-to-end customer lifecycles, whether direct or through their channels, to ultimately grow their online and offline sales."
 
For more information on “Market Overview: Digital Commerce Solutions 2011 Forrester Research, Inc., 11/7/11”, interested parties can download a complimentary copy of the report on the Avangate website at: http://www.avangate.com/lp/report-solutions-digital-commerce-2011.html