Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
Find out more:

Avangate Customer Success Stories

Retrospect - Backup and Recovery

Expanded Global Presence by 15%

Werner Walter Director of Sales, Americas Retrospect

"Avangate enables Retrospect to provide both partners and end-users in more remote regions in-country purchase option where there may not be a portal to source our product. We are very channel focused and Avangate provides us with the reach that we wouldn't have otherwise," Werner Walter, Director of Sales, Americas, Retrospect.

About Retrospect

Retrospect is a laeading systems backup, recovery and optimization solution dedicated to providing reliable Windows and Mac tools and support for professionals and small-to-midsize businesses. More information on www.retrospect.com.

Context

Retrospect benefits from close relationships with value added resellers that sell the back-up software as part of a managed service package.

Objectives

Extend reach to new and more remote markets, maintain ownership of the end-customer relationship for more effective up-selling and cross-selling, engage with local resellers and deliver the product trainings and sales and marketing materials needed to better sell Retrospect’s products and services..

Challenges

Extend distribution to more remote markets
Establish relationships and extend better terms to smaller value added resellers (VARs) and managed service providers (MSPs) who were purchasing Retrospect from larger online resellers at full MSRP, without contacting Retrospect
A need to sell online without cannibalizing traditional channels-introduce ecommerce alongside traditional channel

Download Retrospect
Case Study

Snapshot of Results

Expanded global presence by 15%
Engaged with partners and customers in geographically remote areas
Enrolled more local MSPs and VARs by extending pricing discounts and favorable financing with no credit terms
Faster go-to-market

Read more Avangate client success stories.