Avangate to Speak at Performance Marketing Insights Europe 2016

Affiliate Lifetime Value and Other Ways to Effective Publisher Recruitment in Europe

June 9, 2016 - Avangate, the modern Digital Commerce solution provider trusted by thousands of Software, SaaS and Online Services companies to grow their businesses worldwide, today announced that it will participate at Performance Marketing Insights Europe, taking place in Amsterdam, Netherlands on July 4-5, 2016.

Performance Marketing Insights Europe, or PMI: Europe, is an event created for publishers, advertisers, agencies and technology providers, who will be attending the conference in search of answers to their biggest performance marketing challenges.

Avangate's Senior Affiliate Network Recruiter Teodora Dobjanschi will talk about "Affiliate LVA and Other Ways to Effective Publisher Recruitment in Europe" on the second day of the conference, July 5th, at 4:30-5:15.

Quantifying something in terms of its lifetime value has helped so many marketers gather a long-term picture of the return they might gain from a specific activity or the very people engaging with it. Affiliate marketing is no different, especially when it comes to recruiting new publishers for a program.
Teodora will explain ways of assessing the lifetime value of an affiliate (LVA), but - more importantly - how this and other methods can be used to drive recruitment and optimise a program in the European landscape. Find out the main challenges attached to LVA and how to use them to bring growth to your program.

Save your spot at the event with a 10% off special coupon. For further details regarding the agenda and registrations, visit the PMI: Europe event webpage.

Teodora had more than 7 years of experience in the marketing field, of which the past 3+ years dedicated exclusively to affiliate marketing, being in charge with the affiliate program management from various perspectives: Advertiser, OPM, Network. She's constantly looking for new, innovative ways to drive growth and identify new publisher recruitment techniques and develop a stout community of publishers and advertisers.

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.

More information on 2Checkout can be found on www.2checkout.com

Media Contact

For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

Phone: +31 20 890 8080

Email:
press@avangate.com